BRANDOPUS

A group project to rebrand Canadian Maple Syrup within a few days.
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Rebranding – Maple Syrup
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Initial Bottle Designs

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Maple Syrup – Name Ideas
One Hundred – Everything within the syrup is 100% Natural, 100% Authentic & 100% Canadian.
Amber – Term used in classifying syrup in colour, classes & taste.

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Designs based upon Canadian Indian Art

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Final Bottle Designs

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 BrandOpus is an award-winning strategic design agency specialising in brands; creating identities, brand architecture and packaging

We were briefed to create a new maple syrup brand and packaging that would stand out on shelf and communicate the authenticity and purity of the product. Obviously it’s very exciting! With a brief so wide, my first approach is to find out as much as possible about the product: information and knowledge helps my creative process. I delved into the history, culture and traditions surrounding maple syrup, researching until the ‘quirks’ behind the product were revealed. Working in this way helps us to understand and know a product in and out and beyond the category cues, and to discover the unique traits that will help to differentiate the new brand from all the others on shelf.

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