SELF AUTHORED BRIEF

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UEFA 2012 Ukraine and Poland – Logo Design
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The purpose of the logo and slogan is to give UEFA EURO 2012 its own personality, to help promote the tournament and to enhance the prestige of one of the world’s biggest sporting events by providing an easily recognisable identity, while at the same time bringing in a distinctive flavour of the host countries.

3 Final Ideas Draft     Final

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<<< Original Design >>> 

The logo takes its visual lead from wycinanka art, a traditional form of paper cutting practised in rural areas of Poland and Ukraine. The wycinanka art form symbolises the fauna and flora of the local regions in a tribute to mother nature, representing the worship of the land and true respect for continuous growth, prosperity and fertility.

uefa_euro_2012_logo_2-640x960    wkly53_01   euro_uefa2012_update_3

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